This very well may be the coolest demo for a magazine so far that I have seen.  I am a sports fan and it really intrigued me of how interactive the iPad will be.  It will be a game changer. Not just for the casual user, but for an educator like me.  Although the tablet in the video looks different, the potential is there, if not already.  I am fired up for the release of the iPad and the effect it will have on my classroom.

*UPDATE*

I posted this prior to the launch of iPad.  I now have the app and it is just like the one demonstrated in the video. You can get the app in iTunes here.  I have already purchased the latest editions and currently having fun navigating through the content. Being able to experience the content in a new way on the iPad, along with the ability to expand on the experience by being able to email, share to Facebook and Twitter.  The ability to find related photos and other articles is another expanded feature that allows you look further into the constant action of sports.  Keeping up with current stats of the players in the major sports leagues is also a nice feature in this app. There are many many other features that let you dive into this Sports Illustrated application for the iPad that keeps you entertained and updated with the sports we love.

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